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| Lead Acid Battery Market in India 2013 |
Steadily growing automobile sector and
rising need for power backup is primarily aiding growth in the lead-acid
battery market. The replacement market for batteries has also been growing
considerably and is mostly served by smaller firms. They function mostly in the
semi-urban and rural areas, catering to the battery needs of old automobiles,
tractors and other farm equipments. The need for uninterrupted power in various
industries such as telecom, banking and hospitality has resulted in the strong
growth of industrial batteries. Another area from where the market has been
facing high demand is the renewable energy market where batteries are required
to store the energy generated from renewable sources.
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The market is characterized by its
duopolistic nature. Two companies, Exide
Industries Ltd. and Amara Raja Batteries Ltd., enjoy around 90% market share. Due to the tremendous
brand recall experience by these companies, most original equipment
manufacturers use batteries manufactured by them. The passenger vehicle space
is dominated by the two companies due to their strong tie-ups with recognized
international players. Moreover, power concentration being in the hands of
these two players, the pricing power remains strong for the industry.
The high efficiency with which lead acid
batteries can be recycled has resulted in several recyclers entering the
battery business. Since it is easier to make a recycled lead-acid battery than
manufacturing a new one, most players find it more convenient to enter the
battery recycling business. This has resulted in a large unorganized market.
Since recycling, if not done with proper
care, can result in heavy pollution, the Government of India has laid down
several guidelines. The Batteries (Management and Handling) Rules, 2001 is the
law governing battery regulation in India. It was issued by the Ministry of
Environment and Forests (MoEF) and provided regulations for the management and
handling of lead-acid batteries. It set up an extensive reporting system for
manufacturers, dealers, importers, recyclers and others in the supply chain of
lead-acid batteries and stated the responsibilities of each. MoEF or an agency
designated by it tracks the distribution and sale of batteries. It looks into
the collection, auction, transport and re-processing of used batteries and sale
of re-processed lead by registered recyclers.
Although a large unorganized market
exists at present and the market is dominated by two main players, with
competitive pricing and extensive marketing initiatives new players can capture
a significant share in the market.
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