
Global Power Survey2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry is a new
report by ICD Research that analyzes how power industry companies' media spend,
marketing and sales strategies and practices, and business planning are set to
change in 2013-2014. Additionally, this report presents comparative analysis
between four years of survey results (wherever applicable). This report
provides the current size of the marketing and advertising budgets of global
power industry suppliers and how spending by global power industry suppliers
will change, providing an insight into global marketing behavior. In addition,
the report identifies future growth of global power industry buyers and
suppliers and MandA activity. This report not only grants access to the
opinions and strategies of business decision makers and competitors, but also
examines their actions surrounding business priorities. The report also
provides access to information categorized by region, company type, and size.
Introduction and
Landscape
Why was the report
written?
This report is the result
of an extensive survey drawn from ICD Research's exclusive panel of leading
global power industry executives. The report provides data and analysis on
global power industry suppliers' media spend, marketing and sales strategies,
and practices and business planning within the global power industry. This
report includes key topics such as media channel spending outlooks, media
budgets, marketing agency selection criteria, business challenges, and sales
tactics of leading suppliers within the global power industry. The report also
identifies global power industry buyers' and suppliers' future growth, MandA,
and investment expectations.
What is the current
market landscape and what is changing?
Executives from the
global power industry anticipate an increase in levels of consolidation, with
55% of respondents projecting an increase in merger and acquisition (MandA)
activities in 2013.
What are the key
drivers behind recent market changes?
The challenges faced
by the power companies such as competition, the requirement of expansion of
capacity and services offerings, and weak market conditions, have prompted
companies to consolidate positions and look for MandA to stabilize operations.
What makes this
report unique and essential to read?
This report is the
result of an extensive survey drawn from ICD Research's exclusive panel of
leading power industry companies. It provides the reader with a definitive
analysis of the industry outlook and explores how opportunities and demand are
set to change in 2013-2014; additionally, this report presents comparative
analysis between four years of survey results (wherever applicable).
Furthermore, the report reveals the current size of power industry suppliers'
marketing and advertising budgets and how expenditure by industry suppliers
will change, providing insight into global marketing behavior. This report
identifies the key marketing aims of organizations and the sales strategies
companies will adopt in order to adapt to market conditions in 2013.
Additionally, it aims to identify key amendments to marketing agencies that aid
business generation, respondents' criteria for marketing agency selection, and
attitudes towards marketing and sales.
Perusahaan Listrik Negara, Areva, Alstom,
First quantum minerals, General Electric, Silver Spring Networks, Wood Group
GTC, Eaton, Jorf Lasfar Energy Company, Arise Windpower, Al Fanar Group, Juhl,
Statoil and Statkraft, Mitsubishi Corporation, Safway Group, Toshiba Corp,
Welspun Energy, Calgon Carbon Corporation, RWE Npower Renewables, Centrais
Eletricas Brasileiras, Caixa Economica Federal, JinkoSolar, Jinchuan Group,
Guangdong Mingyang Wind Power Group, China Guangdong Nuclear Power, Suzlon,
Senoko Energy, Ohgishima Power, TransCanada, EDF EN Canada, EDF Energy
Nouvelles, Verve Energy, REC Solar, Kellogg Brown and Root, Energate, Google,
Capgemini, NTPC, Renova Energia, Chevron, Crescent Electric, Epicor, Molded
Fiber Glass Companies, Light Power, Tractebel Energia, BrightSource Energy,
Rosatom Nuclear Energy State Corporation, SunPower, CAS Software AG, Liberty
Power
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